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Extraordinary
Reinventing Third Street.
Redefining Hospitality.
Third Street Promenade isn’t just getting a facelift.
It’s getting a soul
For years, Santa Monica’s Third Street Promenade has been fading...
We’re here to help create something BIGGER & BOLDER
An ecosystem of world-class venues, innovative experiences, and exceptional hospitality.
THE NEW HEARTBEAT OF LOS ANGELES HOSPITALITY
third street
Why Here?
Why Now?
Third Street Promenade is at a turning point. An iconic destination ready for its next chapter.
A stretch of prime real estate waiting for the right concepts, the right energy and the right people to bring it to life!
We’re not just opening a couple of venues
we’re curating an entire ECO-SYSTEM
A first-of-its-kind hospitality ecosystem, a network of high-impact venues that work together, rather than competing, to create a thriving destination.
This isn’t about throwing concepts into empty spaces and hoping they succeed.
This is about engineering success from the ground up.
A NEW STANDARD IN HOSPITALITY
We're building a work culture that attracts the best in the industry, where staff are respected, valued, and given the tools to create truly unforgettable guest experiences.
STRENGTH IN NUMBERS
Unlike isolated, one-off venues, this ecosystem will leverage group buying power, AI technology, brand partnerships, and city-wide collaborations to drive more value, lower costs, and maximize impact.
DELIVERING VALUE
No competition, just collaboration. Each venue is a pillar of a unified hospitality district, designed to work in harmony.
OPERATORS & HOSPITALITY GROUPS
Third Street needs more than tenants - It needs tastemakers
We’re helping curate world-class restaurant groups, chefs, bar teams, nightlife creators and hospitality operators who want to anchor a new era for Santa Monica.
This is an opportunity for operators to be part of a cohesive, design-led district, rather than another isolated location.
WE'RE TALKING TO OPERATORS WHO:
• Build exceptional venues
• Lead with hospitality
• Run strong operations
• Value thoughtful design
• Care about cultural impact, not just business mechanics
If you have a great concept — or a brand you believe deserves a flagship presence, we’d love to talk.
FOR ESTABLISHED HOSPITALITY GROUPS
This is rare.
A walkable, high-traffic, high-visibility Westside district undergoing a full repositioning — with operator support, aligned landlords, and cultural momentum behind it.
We’re working closely with partners to match the right brand with the right building, ensuring every concept has the best possible chance of success.
Whether you’re expanding to the Westside, planning a flagship, or exploring anchor opportunities in LA — Third Street Promenade should be on your radar.
FOR STRATEGIC BRAND PARTNERS
We’re building more than venues.
We’re building a cultural engine — nightlife, dining, wellness, entertainment, and community experiences that will define the next decade of LA hospitality.
If you’re a brand, agency, investor group, or cultural partner that wants to be part of the movement, we’re open to collaborating.
Data-Driven,
Expert-Run,
High-Upside
ajw
Investing with AJW
How We Work
A strategic, structured approach to hospitality—
built with clarity, experience, and long-term thinking.
Data-Backed Concepts
Every venue is developed based on extensive market research, identifying the most in-demand concepts for the area.
Best-in-Class Operations
Our team consists of some of the most experienced hospitality leaders in Los Angeles. They design, develop, launch and run the venues.
Iconic Location
Third Street is the only high-foot-traffic, walkable district in LA primed for a full-scale hospitality resurgence.
Ecosystem Model
Every venue benefits from being part of a curated collection of concepts that drive traffic to each other, rather than competing.
Turnkey Management
This is not a passive real estate investment where you simply lease a space. You’re investing in a fully managed, high-performing hospitality business.
Once our market research phase is complete;
Investors will have access to a curated catalogue of concepts with data-driven insights on demand, audience, investment costs and projected revenue potential.
Instead of guessing what will work, you’ll be investing in a proven concept backed by industry expertise and real-world demand.
Investment Opportunities
$250K+
Opportunities scale depending on the venue type, operational structure, and investment tier.
Smaller investments can secure fractional ownership.
Larger investments allow full ownership of a venue with a structured return model.
All investments benefit from the shared ecosystem, reducing financial risk.
3 Global events. one city
The Perfect Storm for Hospitality Growth
FIFA World Cup (2026)
$594 million projected economic impact for LA County.
$343 million in direct visitor spending. $2,350 average spend per person
Expected to fill hotels citywide, driving record occupancy and rates
Super Bowl (2027)
$477 million in economic activity generated from Super Bowl LVI (2022) at SoFi Stadium.
70,000+ attendees with an estimated $1,500–$2,000 per person in spending.
One of the most-watched events in the U.S., driving massive tourism and hospitality demand.
Global audience of over 5 billion viewers, putting LA in the spotlight
Summer Olympics (2028)
8+ million ticket holders, plus 10,500 athletes & 30,000 media personnel.
Billions of global viewers, making LA the world’s focus for weeks.
Unprecedented hospitality demand, filling every hotel, bar, and restaurant in the city.
A long-term boost to LA tourism, driving revenue beyond the games.
All bringing millions of people to LA, the next three years represent a once-in-a-lifetime opportunity for hospitality expansion.
High-Traffic Destination
Santa Monica remains one of the busiest pedestrian areas in Los Angeles.
Strategic Revitalization
Third Street is being rebuilt with hospitality at its core.
Santa Monica is making a comeback.
Landlord & City Support
Established relationships with preferred lease rates and incentives make entry costs the lowest in decades.
The only question is;
who’s going to be a part of it?
WHO WE'RE LOOKING FOR
Investors & Entrepreneurs
People who want ownership of a high-performing venue in a data-backed, low-risk ecosystem.
Operators & Hospitality Groups
If you’re an experienced operator with a great concept and want to take on a space within the ecosystem, we can work with you to make it happen.
Strategic Partners
Brands, nightlife leaders, and industry professionals who see the bigger picture of what’s happening on Third Street.
Next Step
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