Fix a Venue.
For venues that are open but not performing the way they should. We come in, assess what's wrong, rebuild what needs fixing, and take the venue to a higher level.
See the workHOSPITALITY
Everything that determines whether a venue works — or doesn't.
What AJW does
On OperationsMost venues don't fail because the concept is wrong.
They fail somewhere in the hundred things that come after — service, training, product, atmosphere, the rhythm of the room.
AJW identifies what's broken, fixes it, and turns the venue into somewhere people choose to go.
AJW · Los Angeles · 2025
Twenty Years · in The Room
The work.
Melrose Place
Case Study
Turnaround
West Hollywood · 2021–2022
INDSTRY Los Angeles
Case Study
Founder · Cultural Programming
Los Angeles · 2022
Three ways in
How AJW works.
Create a Venue.
For empty spaces or new opportunities. We develop the concept, build the full vision, and take it through to opening and beyond.
See the workBuild & Operate a Portfolio
For landlords and developers with multiple spaces.
AJW develops each venue individually - the right concept, the right positioning, the right team - and operates them under one system.
Consistent standards. Clear identity. Strong performance across every site.
See the work
Selected Projects
Case studies.
Real work. Real execution. Proven thinking.
From individual venues to district-scale impact.
Every venue is different.
The work is understanding what matters - location, brand, audience, team - and applying the right approach to make it perform.
Different venues. Same standard.
Have a venue, space, or opportunity?
AJW works with a limited number of partners.
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