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Los Angeles
Curated Hospitality
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AJW Presents is backed by a proven group of operators, creatives, and industry professionals who know how to bring spaces to life.
These are some of the best in LA, and together, we're focused on rebuilding the city’s hospitality scene—brick by brick, one venue at a time.
click photos for bio
PAST PROJECTS
key experience from my personal career in hospitality, before launching AJW Presents
INDSTRY LOS ANGELES
Curated experiences & Hospitality events
INDSTRY Los Angeles is a curated hospitality and nightlife brand known for producing elevated, immersive experiences that bring together tastemakers across music, fashion, art, and entertainment.
With a focus on meaningful connection and high-touch execution, INDSTRY has partnered with premium brands including LVMH and Diageo to create culturally resonant events that merge creative energy with best-in-class hospitality.
From concept to curation, each gathering is designed to spark conversation, build community, and leave a lasting impression.
Melrose Place
Rooftop, cocktails & restaurant
Los Angeles
Melrose Place launched with strong potential but faced early operational and staffing challenges.
As Beverage Director, Alex simplified the cocktail menu to focus on speed, quality, and consistency. Staff was retrained, team was restructured, systems were implemented, and a healthier team culture took hold—resulting in improved performance and long-term staff retention.
Outside of day-to-day operations, Alex helped launch LA’s biggest hospitality night, curated standout events, and secured brand partnerships with top liquor companies. Revenue on Saturday nights jumped from $3,000–$6,000 to $15,000–$25,000, driven by an upgraded DJ lineup, improved ambiance, and sharper marketing strategy.
Melrose Place was able to stabilize, grow, and evolve into a key player in the city’s nightlife scene.
nightingale plaza
nightclub - Los Angeles
Nightingale Plaza, a 6,500-square-foot nightclub on La Cienega, quickly became one of Los Angeles’ most successful nightlife venues. As part of SBE Group’s opening team, Alex contributed during the early launch phase, helping navigate operational challenges and ensure the bar program and staff were set up for success, even as construction was still being completed.
During a three-year stretch as Bar Manager, Alex focused on team training, cocktail consistency, and maintaining high-volume service standards.
The venue went on to host some of the city’s biggest nights—including Super Bowl events with over $330,000 in sales—and became a staple in LA nightlife, known for its high energy and reliable execution.
HYDE SUNSET
KITCHEN & COCKTAILS / nightclub
Los Angeles
Hyde Sunset Kitchen + Cocktails, a 15,000-square-foot venue on Sunset Boulevard, became a standout in LA’s nightlife scene under SBE Group’s direction. Alex was part of the opening team, contributing to the launch of the bar program and helping shape an elevated guest experience that supported Hyde’s strong debut.
Following the opening, Alex took on the role of Bar Manager, focusing on service flow, team cohesion, and consistent cocktail execution. That leadership helped establish a stable and high-performing team that remained together for many years.
The experience led to a broader role as Company Trainer for SBE, supporting bar programs and service standards across multiple properties.
Hyde’s long-term success was rooted in thoughtful operations, a clear brand vision, and consistent attention to detail—qualities that helped define its reputation as a go-to luxury nightlife destination.
Hyde t-mobile arena
las vegas, nv
Hyde at T-Mobile Arena was an 18,000-square-foot luxury venue with panoramic views of the Las Vegas Strip, built to host up to 800 guests.
Designed for premium experiences, the space featured four bars—including dedicated Grey Goose and Stella stations—bottle service, private lounges, and a high-end cocktail program.
As part of the opening team, Alex spent several weeks on-site in Las Vegas, helping train a 35–40-person bar staff to ensure consistency, speed, and execution in a high-volume environment.
HYDE BEACH
KITCHEN & COCKTAILS
Hollandale, florida
Hyde Beach Kitchen + Cocktails was a three-story beachfront venue in Hallandale, Florida, combining a beach bar with wellness amenities, a Mediterranean-inspired restaurant, and an exclusive third-floor membership space with panoramic ocean views.
Alex was part of the opening team, supporting the training of a 15-person bar staff across all three levels. The focus was on cocktail execution, high-volume service techniques, and streamlining operations to maintain the elevated hospitality standards associated with the Hyde brand.
The project was a chance to apply refined service practices and thoughtful team training to a dynamic, multi-concept space—creating a consistent guest experience from the sand to the dining room to the private lounge.
Tao downtown
restaurant & nightclub
nyc, new york
Tao Downtown is a 30,000-square-foot powerhouse—a seamless blend of high-end dining and exclusive nightlife, operated by hospitality giants Tao Group.
As part of the opening bar team, Alex played a role in launching the venue to immediate success, catering to discerning clientele, major events, and some of the most high-profile nights in New York City.
Tao Downtown set the standard for luxury hospitality, and being part of the team that helped launch it was an invaluable experience.
HOLEY MOLEY
mini golf venue launch event
santa monica, los angeles
Executed one of the largest West Side LA events since before the pandemic, driving massive brand awareness and excitement for the new mini golf venue on Third Street Promenade.
Leveraging a network of industry leaders, influencers, and tastemakers, we curated a high-energy launch for Australian experience company Fun Labs, making it their most successful opening event to date.
With over 2,000 RSVPs, the event attracted a dynamic mix of celebrities, influencers, and hospitality professionals, generating significant social media engagement and widespread press coverage.
The launch cemented Holey Moley as a must-visit destination, with an organic social reach that extended well beyond the night itself.
the spotlight
nightclub halloween event
hollywood, ca
INDSTRY Los Angeles partnered with Framework to host a night at The Spotlight in Hollywood.
A sold-out event, high-energy atmosphere, and one of our top-performing nights.
It was a pleasure working alongside Framework’s team, whose execution standards align with our own.
